AS AN ESSENTIAL ELEMENT,
Chromium has remarkable properties: In its metallic state, it is highly resistant to corrosion and reflects the world around it with incredible clarity. Combined with other elements, it has the singular ability to form compounds of every color in the spectrum.
AS A STRATEGIC CONSULTING FIRM,
Chromium has a powerful formula to develop remarkable brands with vibrant corporate cultures that outshine competitors. We work with your leadership team to build a deeply relevant organization that is long-lasting, high-performing, and imbued with a dynamism that drives growth and builds value.
Metallic chromium is vital to our civilization as the key anti-corrosion element in stainless steel. It also makes the nice shiny parts on our cars stay nice and shiny. Trivalent chromium is good. In trace amounts it helps our bodies metabolize sugars and lipids. Hexavalent chromium is bad. It's the stuff that poisoned all those people in the movie Erin Brockovich. Our goal is to keep ourselves and our clients' brands squarely on the shiny, trivalent side of things.